Why do 9 out of 10 businesses guess which email marketing platform is best? Email marketing offers a huge 3600% ROI—$36 for every dollar spent. Choosing the right service can make a big difference.
Bizansy.com looked at 25 email marketing services, testing 14 closely. They picked 6 top choices. From free plans for 10,000 subscribers (Kit) to AI tools that cut email creation time by 85% (GetResponse), this guide helps clear up confusion.
Need unlimited emails for 2,500 contacts (Beehiiv) or send 15,000 emails monthly (Sender)? This guide details features, costs, and user reviews. Klaviyo has a 9.0/10 TrustRadius score, while Benchmark offers over 900 templates. Find out which fits your goals.
Ready to improve your email campaigns? Let’s explore the top 10 services that deliver results.
ActiveCampaign: Best Value for Money
ActiveCampaign
ActiveCampaign offers top-notch email marketing software and CRM tools at a great price. It helps businesses save money without losing out on features. Starting at $39/month for 1,000 subscribers, it includes email automation and other advanced tools usually found in more expensive plans.
- Personalize emails using 150+ contact data fields
- Test up to 5 email variations with A/B testing tools
- Spam score checker ensures deliverability
- CRM integration tracks customer interactions
At $39/month, ActiveCampaign is 20% cheaper than Klaviyo’s $45/month for the same number of subscribers. HubSpot charges $40/month but offers fewer CRM features. You can try it out for 14 days without any risk.
Reviews from third-party sites confirm its quality: 4.6/5 on Capterra and 4.5/5 on G2. More than 100,000 businesses use ActiveCampaign to manage their sales, marketing, and customer journeys in one place.
>>>Read more about ActiveCampaign
Brevo (Sendinblue): Best for Beginners
Brevo (Sendinblue)
Brevo (Sendinblue) is a top choice for beginners in newsletter marketing and email list building. It offers tools that are easy to use. This lets users focus on their strategy, not on how to set things up.
User-Friendly Interface
The drag-and-drop editor and pre-designed templates make creating campaigns easy. You don’t need to know how to code. Users can make professional emails in just a few minutes.
Responsive templates adjust to fit on both mobile and desktop screens. This ensures your brand looks good everywhere.
Core Features
- Transactional email sending is included in all plans (unlike Mailchimp’s paid add-ons)
- Automated workflows for welcome emails and re-engagement campaigns
- Support in 6 languages, including English, French, and Spanish
Transactional emails let users send important messages like password resets or order confirmations. This makes managing emails easier.
Free Plan Benefits
The free plan offers 9,000 emails/month (300/day) for up to 100,000 subscribers. This is much more than Mailchimp’s free plan, which only allows 500 contacts. It’s perfect for testing without spending money upfront.
Paid plans start at $9/month for 5,000 emails. This is cheaper than Mailchimp’s Essentials plan, which costs $9.99/month for 1,000 emails.
Bizansy.com says Brevo has a 99% email deliverability rate. This is better than rivals like Sendgrid (82%). This means your emails are more likely to reach your subscribers’ inboxes.
AWeber: Most Flexible Email Editor
AWeber
AWeber makes creating emails easy for everyone. It’s the top choice for flexibility, thanks to Bizansy.com. The platform uses AI to create templates that match your brand. It offers a free plan for 3,000 emails to 500 subscribers and paid plans start at $14.99/month.
It saves time and keeps your emails professional. Plus, its email deliverability ensures your messages get to the right place.
Template Library and Design Tools
There are over 700 responsive templates to choose from. Or, let the AI Design Assistant create a custom layout based on your website and social media. The drag-and-drop editor makes it easy to change designs without coding.
There are pre-built modules for different types of emails. This makes formatting for newsletters, promotions, and announcements a breeze.
Automation Capabilities
Automate drip campaigns with triggers like purchase history or email segmentation via subscriber tags. Set up welcome sequences, abandoned cart reminders, or re-engagement series based on user actions. Automated workflows save time and make your emails more relevant.
Integration Options
- Connects to Shopify, WooCommerce, and WordPress for e-commerce campaigns
- Syncs with CRM tools like Zoho and HubSpot for customer data tracking
- Supports for Zapier and RSS feeds to automate content distribution
These integrations help businesses keep subscriber data in sync across platforms. This makes managing campaigns easier.
Omnisend: Best for E-Commerce Sites
Omnisend
Omnisend is made just for e-commerce sites. It combines email marketing with tools to boost sales. It works with Shopify, WooCommerce, and more to make campaigns personal.
It uses product suggestions, reminders for abandoned carts, and more. The free version supports 250 subscribers. For 1,000 contacts, it costs $20/month, great for startups and growing brands.
Product Integration Features
Automate product promotions with real-time data. Omnisend’s templates show off bestsellers and items recently viewed. This creates a sense of urgency for customers.
Merchants can also sync product catalogs with email campaigns. This keeps everything consistent, from email to SMS.
Customer Journey Automation
Pre-built workflows make setup quick. For example, reminders for abandoned carts go out fast. Welcome sequences help new subscribers feel welcome.
Over 300+ templates make designing emails easy, no coding needed. Segmentation tools target users based on what they’ve browsed or bought.
Revenue Attribution
Track sales with email analytics. See which campaigns bring in the most revenue. The platform’s reports show revenue per email sent, helping brands spend wisely.
A 15% discount is available for first-time users with code EMAILTOOLTESTER15. This lowers costs and boosts ROI.
With Shopify’s 4.7/5 rating and SMS credits in plans, Omnisend makes e-commerce email marketing easy. Its automation and revenue tracking make it a top pick for online stores looking to grow sales.
Mailchimp: Smoothest User Experience
Mailchimp
Mailchimp is a top email marketing software known for its easy-to-use design. It has a drag-and-drop builder for creating email campaigns without coding. It also offers 130+ templates and lets you see how emails look on mobile devices in real-time.
More than half of emails are opened on phones. So, Mailchimp makes sure your campaigns look great on any device.
Bizansy.com says Mailchimp’s interface is the best for making email marketing easy and efficient.
Intuitive Campaign Creation
Begin with the free plan, which lets you send 1,000 emails a month to 500 contacts. It’s perfect for testing before you grow. The paid plans start at $13 a month, adding features like automation and A/B testing.
The Essentials plan ($13/month) lets you add your own branding. The Premium plan ($350/month) offers advanced features and supports up to 10,000+ contacts. Key features include:
- 300+ integrations (Shopify, WooCommerce, etc.)
- 58% higher click rates with combined email/SMS campaigns
- 850+ certified experts for onboarding support
Marketing CRM Features
Mailchimp’s CRM tracks how customers interact with your brand. It lets you send personalized messages with 50+ automated triggers. The Premium plan adds predictive analytics for better segmentation, which boosts engagement.
Over 11 million users use Mailchimp, and they see a 25x ROI in e-commerce campaigns. Its AI tools are the most adopted, making workflows smoother.
Mobile App Functionality
Use the mobile app to edit campaigns or check analytics anytime. SMS campaigns can drive 16x ROI in retail. The app’s editor lets you tweak content on the move.
Mailchimp has a 99% deliverability rate, so your campaigns always reach inboxes. New users get 90 days of onboarding support when they upgrade to Standard or Premium plans.
GetResponse: Best for Growing Businesses
GetResponse
GetResponse helps businesses grow by scaling marketing efforts. It offers email automation that fits any company size. The email analytics dashboards show how well campaigns are doing in real time.
Scalable Features
GetResponse starts at $19/month for 1,000 subscribers. It has tiered pricing with unlimited email sends. The email automation engine supports up to 3 users on its Marketer plan.
AI-driven segmentation and predictive analytics make targeting customers easier. A free plan is available for startups. Enterprise plans start at $1,099/month.
Conversion Funnels
Build sales pipelines with pre-built templates or custom landing pages. Automated follow-up sequences and A/B testing tools improve conversion rates. Email analytics show the most effective steps in the funnel.
GetResponse’s AI tools predict high-value leads. This boosts ROI by 52% for users, according to 2023 data.
Webinar Functionality
Host live or on-demand webinars from the dashboard. Automated reminders and registration forms keep subscribers updated. Post-event, email automation sequences nurture leads based on engagement.
With 25+ webinar templates and CRM tool integration, businesses can easily turn viewers into customers.
Constant Contact: Easiest Tool to Use
Constant Contact
Constant Contact has been around for 27 years, known for being easy to use. It’s perfect for small businesses and nonprofits. The interface is simple yet powerful, great for teams that aren’t tech-savvy.
It starts at $12/month for 500 contacts. This makes it affordable and accessible. You get almost unlimited emails and 24/7 support through chat, email, or phone.
Beginner-Friendly Features
- Drag-and-drop campaign builder with guided steps
- Phone support for troubleshooting
- Pricing tiers scaling up to $80/month for advanced features
Email Template Selection
There are hundreds of pre-designed templates for various industries. The auto-builder tool creates templates using your website or Facebook page. This makes email list building and campaign launches easier.
Nonprofits get special tools like donation forms and layouts for causes.
Event Management Integration
Create and promote events in the platform, including ticket sales and tracking. This feature boosts event attendance by syncing with email campaigns. With an 88% email deliverability rate, your messages reach inboxes reliably.
Benchmark: Simple, Powerful, Affordable
Benchmark
Benchmark Email is known for combining simplicity with top-notch tools. It’s highly praised by Bizanssy.com for its focus on email deliverability. Features like inbox previews and spam detection help ensure messages reach their destination.
Its drag-and-drop editor makes creating newsletters easy. Collaboration tools also help teams work together smoothly. This avoids unnecessary complexity.
Benchmark starts with a free plan that lets you send 250 emails a month. You can have unlimited subscribers. As your business grows, you can upgrade to paid plans. These plans offer more advanced features without hidden costs.
Streamlined Design
Benchmark’s design is straightforward. The visual editor lets you create campaigns quickly. You can use pre-designed templates or add your own code.
A/B testing tools help you refine your subject lines and content. Real-time deliverability scores show how likely your emails are to land in the inbox. You can also check how your campaigns look on different devices.
Team Collaboration
Multiple users can work on campaigns at the same time. Each user has specific roles and permissions. This keeps projects organized and ensures everyone knows their part.
Comments and approval workflows help manage projects. Shared project notes also reduce misunderstandings. This is great for agencies or in-house marketing teams.
Global Compliance
Benchmark makes it easy to follow GDPR and CCPA rules. It has automated opt-in and opt-out tracking. There are also consent logs and privacy settings for international campaigns.
Spam score checks and deliverability reports help your emails avoid spam folders. This boosts your open rates worldwide.
Benchmark’s pricing is clear and starts under $30 a month. It offers essential features at a good price. Its focus on email deliverability and team collaboration makes it a top choice for businesses.
Drip: Great Editor for Online Stores
Drip
Drip is all about email tools for e-commerce businesses. Bizansy.com praises its advanced email editor. It helps stores make email campaigns that feel personal to each customer. Prices start at $39/month, with no free option, but there’s a trial to try it out.
Bizansy.com states, “Drip’s editor leads the way in helping online retailers build campaigns that boost sales.”
E-commerce Personalization
Emails change based on what you’ve looked at and bought. For example, if you leave something in your cart, you’ll get a reminder. It shows the product and price. Plus, it uses special tags to remember your past actions and suggest new things.
Visual Workflow Builder
There’s a simple drag-and-drop tool to make automated email paths. It lets you connect actions like browsing or buying to send more emails. This makes it easy to set up complex email campaigns without needing to code.
Revenue Attribution Models
Drip tracks how well your emails sell things. It shows which campaigns bring in the most money. This helps businesses focus on what works best, making more money.
Drip might not have a free plan, but its features are worth it. Stores using Drip see better customer interaction and more value from their messages.
Moosend: Strong, Generous Free Plan
Moosend stands out with its free plan that matches paid plans of others. It makes top-notch tools available for free. This is great for startups and small teams to improve their strategies without spending a lot.
Free Plan Features
Moosend’s free plan lets you send unlimited emails and use advanced segmentation. You also get A/B testing and automation workflows. Plus, analytics dashboards and a landing page builder are included, all for free.
Automation Workflows
Moosend’s visual builder makes setting up automated emails easy. It offers templates for welcome emails, cart reminders, and more. This way, your emails can change based on what people do, without needing to be a tech expert.
Landing Page Builder
Moosend also has a drag-and-drop landing page tool. It’s easy to make mobile-friendly pages that match your email campaigns. This saves time and money by not needing extra tools.
Moosend is a top choice for email marketing because it’s both powerful and affordable. It helps you improve your campaigns with analytics and grow with paid plans starting at $9/month. It’s perfect for those looking to start for free but want big results.
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